Job Description

Job Description

Job Description

Description:

About Us:
Founded in 2018, Indie Consulting is a fast-growing, strategy-led marketing consultancy that partners with some of the most exciting brands in CPG and beyond. We foster an empowering environment built on creativity and dedication, helping our clients tell their stories with clarity and impact.

At Indie, we’ve built a culture where professional and personal growth are the norm. Our team leads with empathy, supports one another, and strives to deliver meaningful results that leave things better than we found them. If you’re energized by smart strategy, great people, and real opportunities for growth, we’d love to meet you.

Role Overview:

The Paid Media Consultant is responsible for leading the execution and management of paid media campaigns across multiple platforms. This role requires a mix of analytical rigor, creative problem solving, and digital marketing expertise. The consultant will translate marketing strategies into actionable, data-driven activation plans—primarily across paid search and paid social channels—to drive measurable performance outcomes for clients.

You’ll work cross-functionally with internal and client teams to ensure campaigns are strategically aligned, optimized, and delivering impact. This is an opportunity to play a hands-on role in shaping client success through thoughtful activation strategy, execution excellence, and continuous improvement.

Key Responsibilities:

• Lead planning, setup, and day-to-day management of paid media campaigns across platforms including Google Ads, Meta, LinkedIn, TikTok, Pinterest, and YouTube.
• Translate client goals into paid media strategies and tactical execution plans that deliver measurable results.
• Serve as the primary media lead for designated accounts, managing client communication and ensuring alignment with business objectives.
• Develop and manage campaign budgets, pacing, and reporting cadence to ensure efficiency and accuracy across all channels.
• Analyze performance data to identify optimization opportunities and implement changes that improve ROI.
• Build and present client-ready reports highlighting insights, trends, and actionable recommendations.
• Create and manage keyword strategies, ad copy variations, creative briefs, and testing frameworks.
• Stay current on platform updates, emerging tools, and media trends to enhance campaign performance and inform recommendations.
• Collaborate with strategy, creative, and activation peers to deliver integrated, high-performing marketing solutions.
• Support and mentor junior team members as needed to promote team development and knowledge sharing.

Requirements:

• 2–3 years of hands-on experience managing paid media campaigns, with a strong focus on paid social and digital performance marketing.
• Proficiency in key platforms including Google Ads, Meta Business Manager, LinkedIn Ads, and related campaign management tools.
• Demonstrated ability to analyze campaign data, extract insights, and translate findings into actionable strategies.
• Client-facing experience with a strong ability to present insights, strategy, and performance results to senior-level stakeholders.
• Excellent presentation, storytelling, and communication skills, with confidence leading client discussions.
• Strong project management, organizational, and multitasking skills across multiple accounts or initiatives.
• Proficient in Excel or Google Sheets; familiarity with Looker Studio or other reporting platforms is a plus.
• Highly proactive, curious, and committed to continuous learning in the digital marketing space.

Why Join Us?

• Collaborate with a talented and passionate team that values innovation and growth.
• Opportunities for professional development and career advancement.
• Hybrid work environment with a focus on work-life balance and flexibility.

Reporting Relationship

Activation Director

Education & Experience

Bachelor’s degree in Marketing, Communications, or related field, or equivalent professional experience.

Location

This role is based in New York, NY or Raleigh, NC with a hybrid schedule of three in-office days and two remote days each week.

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