Head of Digital Marketing - Remote (Washington) Job at Great Minds, Washington DC

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  • Great Minds
  • Washington DC

Job Description

As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich curricula in math, science, and ELA, grounded in research and designed collaboratively with educators. Our materials address real classroom needs and aim to drive lasting student outcomes.

Our commitment is to usability, coherence, and practical implementation—supporting teachers not only through curriculum but also with professional learning, technology, and responsive service to ensure strong adoption and impact.

Our products—Eureka Math, Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

We focus on balancing conceptual understanding, procedural fluency, and application. Wit & Wisdom and Arts & Letters ELA provide content-rich, grade-level instruction integrating literature, history, and the arts, grounded in the science of reading. Geodes offers decodable texts supporting early literacy through phonics and content. PhD Science is a hands-on K-5 program fostering curiosity and enduring scientific knowledge.

These programs embody high expectations, joyful rigor, and respect for educators and students. We aim to create connected, customer-informed experiences across the educator journey—from curriculum to professional development and platform support.

At Great Minds, we believe every child is capable of greatness. We are seeking a strategic and innovative Director of Web Strategy and Digital Marketing to lead our digital presence across greatminds.org and our marketing ecosystem. This leader will be responsible for the performance, strategy, and execution of our website and digital campaigns to increase awareness, generate demand, and support customer success.

This collaborative role bridges marketing, sales, customer success, and technology to ensure our digital platforms serve as vital tools for internal teams and customers alike.

Responsibilities include:

  1. Web Strategy & Roadmap Development: Define and drive website strategy, manage the website roadmap, develop site architecture, and act as the central contact for website functions.
  2. Digital Marketing Leadership: Oversee digital channels (PPC, SEO, retargeting, paid social), collaborate on campaigns, lead digital marketing innovation, and develop high-performing teams and partnerships.
  3. Technology & Platform Collaboration: Work with IT and RevOps to evolve the web platform, define technology requirements, and optimize marketing tools and workflows.

Qualifications include:

  • 10+ years in website strategy, UX, digital marketing, or web production in B2B SaaS or edtech
  • 5+ years developing digital marketing talent
  • Experience managing large, content-rich websites
  • Knowledge of SEO, CRO, and performance optimization
  • Strong UX and design sensibility
  • Bachelor’s in Marketing or related field

This is a full-time, remote position with a salary range of $147,000–$166,000, dependent on experience and other factors.

We are an equal opportunity employer committed to diversity and inclusion. If you encounter suspicious activity or have security concerns during the application process, please contact us.

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Job Tags

Full time,

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