The Go-To Market, Field Change and Communications Manager is responsible for developing and delivering communication strategies that align with organizational goals and drive sales effectiveness. This role involves collaboration with various teams to create engaging content, implement change management practices, and utilize multimedia tools to enhance learning experiences. Additionally, the manager will track the effectiveness of communication initiatives to ensure alignment with the company's Go-To Market priorities.
About the Role:
The Field Change and Communications Manager is responsible for working alongside our Revenue Operations leader and our Enablement Business Partners to develop and deliver effective content that drives awareness and action aligned to Go To Market priorities and organizational goals. . This role will consist of working with sales, technical, marketing, product, and other business units to provide communications strategy, with an eye to organizational and skill change management, to deliver regular communications vehicles and tools to achieve organizational Go To Market goals.
What You’ll Do:
Partner with Revenue Enablement and all go to market teams to develop and design communications aligned to our strategic GTM movements.
Bring a change management mindset to understand desired outcome, and variance of skills or knowledge required to achieve that outcome
Build and influence our cross-functional communications strategy across multiple pillars of the business and GTM teams to drive alignment to GTM priorities.
Design and create professional, engaging, and informative communications vehicles including weekly newsletter, organization of Highspot content, and sales and technical webinar programs to drive awareness and action
Be a knowledgeable and strong partner with PMM and Marketing to ensure content is created to meet the needs of sales
Understand organizational skill requirements, sales methodology and operational process to strongly influence SMES to curate and package content to reinforce GTM motions
Utilize creative skills to design visually appealing presentations, infographics, newsletters, and other enablement materials while maintaining brand consistency.
Incorporate multimedia elements such as videos, animations, and graphics to increase engagement and learning retention, while enhancing the learning experience.
Help to audit our content hub in Highspot to ensure consistency and alignment to sales process and GTM lifecycle - throughout the customer buying journey
Measure, track, and report effectiveness of content and evolve as needed in collaboration with Content Lead.
Manage and organize content within the CMS to ensure materials are up to date.
What You’ll Need:
4+ years SaaS sales experience
3+ years in progressive developing Content Design, Change Management and/or Communications roles
Understanding of sales process, customer lifecycles, and various qualifications (MEDDPICC) and sales methodologies (Experience in direct sales or enablement content creation)
Experience with PROSCI or relevant Change Management methodologies
Experience with employee communications - preferably in an internal, GTM role.
Proven experience in content design and creation (presentations, internal supporting assets, training plans, etc.) in a sales enablement or training role.
graphic design tools and presentation software (Google Slides, PowerPoint, etc.) video editing (Camtasia).
Experience with L&D and content management software (Litmos, Highspot, Articulate Rise 360, Seismic, Allego, etc.) and manage content lifecycle through tooling.
A willingness to stay up to date with emerging technologies in the L&D and Content management space and sales and customer lifecycle trends.
Ability to collaborate and influence cross functional teams and business units, including but not limited to Field Enablement, Marketing, Product Marketing, Sales Engineering and Sales Leaders.
Program and project management skills, an ability to work independently and manage multiple projects independently while maintaining target dates and deliverables.
Highly organized, accurate, detail oriented, and proactive.
Strong written and verbal communication skills to convey complex concepts, craft persuasive messaging and copy.
Ability to leverage available tooling to measure effectiveness and impact of content, and adapt accordingly.
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PandoLogic. Category:Marketing & Biz Dev, Keywords:Communications Manager, Location:Austin, TX-78703Field Change Manager, Communications Manager, Go-To Market Strategy, Content Creation, Change Management, Sales Enablement, SaaS Sales, Marketing Communication, Training Development, Project Management
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