E-commerce Marketing Manager
Description
The e-commerce marketing manager is responsible for the development and performance of Luminaire’s online sales channel. Through managing the overall web sales process, this individual will own the strategy needed to maximize sales, customer acquisition and retention. In addition, this person will collaborate cross-functionally with Marketing and the Product team to increase customer satisfaction and drive sales and profitability through online experience. You will help build and keep up to date top notch ecommerce website with an emphasis on managing great content, imagery, and products while ensuring a fantastic customer experience through flawless order and delivery execution.
Responsibilities
- Grow the channel and achieve revenue and income goals
- Plan and manage search optimization and campaigns to optimize site traffic and conversion to sales
- Responsible for regular reporting on website performance and customer experience metrics
- Optimize site operations, identifying opportunities, and suggesting strategies to achieve sales growth
- Own daily reporting for web performance-tracking all major KPI to plan
- Oversee and execute strategic site AB tests to improve KPIs, revenue, and overall customer experience
- Monitor competitive landscape and site benchmarks
- Ensure effective inventory strategy
- Ensure customer service standards are maintained
- Collaborate on marketing and digital initiatives tied to e-commerce campaigns
- Coordinate competitive price benchmarking
Mind-sets
Outside-the-box thinking
Demonstrates ability and willingness to develop innovative, exciting solutions to business problems. Possesses passion to challenge status quo and find new solutions.
Customer centricity
Is fascinated with how users experience products and services and has a hunger to improve those experiences.
Ambition
Possesses significant personal and professional drive
Requirements and Skills
- Bachelor’s Degree - 3+ years of related experience in e-commerce and digital marketing - Understanding of Shopify and Google Analytics - Merchandising or product management experience a plus - Strong project, analytical, communication and time management skills - Ability to identify and translate goals and objectives into strategies, plans and tactics - Excellent written, oral communication and interpersonal skills - Experience analyzing and interpreting market data - Demonstrate diplomacy and tact while interacting with all levels within and outside of the organization - Exceptional computer, mobile platform and digital proficiency - Strong understanding of marketing and communications
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