Job Description

Are you a digital marketing pro with a passion for performance, creativity, and strategy? Do you love the fast pace of hospitality and the challenge of driving engagement across multiple brands and locations? Specialty Restaurants is looking for a Digital Marketing Manager to lead and elevate our digital presence across paid media, web, SEO, and more.

With over 15 iconic restaurant locations and growing —including beloved destinations like Rusty Pelican, Whiskey Joe’s, and Castaway—SRC is a family-owned company with a rich legacy and an exciting future. Our restaurants are consistently recognized for excellence, including accolades such as OpenTable’s Most Scenic Restaurants , Diner’s Choice Awards , and regional “Best Of” honors.

We’re searching for a driven digital expert who’s ready to take ownership of campaigns, innovate on strategy, and help us grow traffic, visibility, and revenue across all platforms.

Top-notch Benefits:

• Competitive salary
• Quarterly bonus
• Benefits including vacation pay, medical, dental and vision insurance
• Lifestyle Spending Account, this benefit supports you and your family in numerous ways such as through gym memberships, child care, groceries, student loans & more!
• Company dining package with allotted spending amount each month
• Variety of Supplemental Benefit Plans for life's unknowns
• 401k with annual employer match after 12 months (ER match 25% of the first 5% contribution)
• Employer paid life Insurance throughout the length of employment
• Paid/Floating holidays for 5 major holidays
• Education Assistance Program (EdAP) for hospitality related education growth
• Employee Assistance Program (EAP) to assist with work life balance
• Management Referral Program with up to a $4,000 payout for qualifying management positions

What You’ll Do:

• Plan, execute, and continuously optimize paid digital media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and more.
• Manage and enhance website content and campaign landing pages , ensuring a consistent brand voice, engaging user experience, and SEO best practices.
• Oversee location data accuracy across all digital channels, including Google Business Profiles, Yelp, brand websites, and third-party listings.
• Monitor and respond to online reviews , surfacing key insights and collaborating with internal teams to address recurring feedback.
• Lead digital execution for seasonal promotions and local campaigns , brainstorming and implementing strategies that drive traffic and conversions.
• Support the launch and optimization of new restaurant location pages and digital listings , ensuring they align with brand standards and go live on schedule.
• Partner with the Director of Marketing to analyze digital performance , report on KPIs, and identify areas for improvement across platforms.
• Troubleshoot and resolve issues across platforms and tools (e.g., Google Tag Manager, analytics, ad platforms, etc.).
• Contribute to SEO/SEM strategy , working to improve organic visibility and drive qualified traffic.
• Stay nimble and proactive in supporting digital projects and cross-functional initiatives as business needs evolve.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 4+ years of experience in digital marketing with a focus on paid media (Google Ads, Meta), SEO/SEM, and web content management.
• Proven success managing performance-driven ad campaigns across Google, Facebook/Instagram, and other digital platforms.
• Strong working knowledge of Google Analytics, Google Tag Manager, Meta Business Suite , and CMS platforms.
• Experience maintaining and optimizing websites and campaign pages for UX, SEO, and brand consistency.
• Familiarity with local listings management and third-party platforms (Google Business Profiles, Yelp, etc.).
• Strong analytical and reporting skills, with the ability to turn data into insights and action.
• Highly organized with excellent time management, project coordination, and attention to detail.
• A collaborative mindset and the ability to work cross-functionally with internal teams.
• A proactive, flexible, and solutions-oriented approach to problem-solving and shifting priorities.
• Experience in hospitality, restaurants, or multi-location brand marketing is a plus.

Disclaimer: The above job description is meant to describe the general nature and level of work being performed; and is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

We are an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, veteran status, disability, medical condition, gender identity or sexual orientation or any other classification protected by law.

Specialty Restaurants Corporation maintains a drug free workplace. The Company will consider for employment qualified applications with criminal histories in a manner that is consistent with local, state, and federal law. All job offers are contingent upon successfully passing of a background check.

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